The magnetic building toy to dream big

Giant, lightweight, magnetic units designed to invent, build and explore. An active, open-ended play experience with endless possibilities.

Made in France

Quality, responsibility and compliance with standards

Inclusive and evolving

Suitable for all profiles from 0 to 10 years old

Approved by pros

+3,000 daycares & schools in Europe & Australia

Durable design

Durable materials and long-lasting magnetism

Standing up for childhood

Screens are everywhere. Imagination is fading.Children are becoming passive observers, slowly losing their sense of wonder.Overconsumption has become the norm, while movement and active play are disappearing.You’ve seen it too.

At inöuqa, we believe it’s time to bring imagination and movement back into children’s lives. Because a child who explores, experiments and imagines grows into a free-thinking, creative and open-minded adult.

Our shop

Little builders and big dreamers

Lightweight magnetic tiles that snap together as if by magic, turning everyday spaces into giant adventure playgrounds: cabins, rockets, castles, boats and so much more — limited only by their imagination.

A toy to explore, move and grow. A breath of fresh air for creativity. A springboard for independence. A boost for motor skills. A playground for everyday heroes!

Our story

Ready for adventure? Choose your set!

  • 15 units

    Excursion Set

  • 20 units

    Adventure Set

French Manufacturing

Designed, manufactured and assembled in France, between Annecy-le-Vieux, Fontainebleau, Montataire and Saint-Étienne-de-Saint-Geoirs.

We work with trusted, committed partners to ensure optimal quality while promoting craftsmanship and respecting people and the environment.

Magnetic connection

Ultra-intuitive assembly thanks to long-lasting integrated magnets.The white caps snap together instantly when brought close.

No predefined direction, no complex mechanisms and no fragile parts, just frustration-free play with no limits!

Lightweight and strength

Made of 98% air, each unit weighs just a few grams (from 160 to 340 g depending on the shape), making them easy for young children to handle.

The carefully selected material, also used in car bumpers and bicycle helmets, is highly impact resistant and built to last.

Compliance and safety

Safety comes first thanks to rounded edges, integrated magnets with no small parts, non toxic materials, and ventilation areas.

Full compliance with safety standards (CE, NF EN71, ISO 8124), tested by independent laboratories.

Responsible and durable

15% recycled materials (ocean green), 100% recyclable. Made in France, packaged in recycled cardboard and assembled by a specialized company.

An inclusive, gender-neutral, evolving, and responsible toy, designed to last.

Easy to store and clean

Quick and easy storage. Modular and stackable, the pieces fit under a sofa or bed, or next to a wardrobe.

Easy to clean. Washable with water, a little mild soap and a soft cloth. Safe for little ones to put in their mouths.

A three-dimensional toy

  • Playful

    An immersive toy designed for fun, sharing and free experimentation.

  • Educational

    A playful and educational solution that supports learning and development.

  • Therapeutic

    A tool designed to support stimulation, development and progress.

A wide range of applications for active, educational and creative play.

A toy with multiple facets

  • assemble

  • balance

  • invent

  • imagine

  • build

  • move

  • crawl

  • cooperate

  • walk

  • carry

  • handle

  • think

  • tidy up

  • dream

  • share

  • personify

  • stack

  • focus

  • hide

  • combine

  • learn

  • sit

  • organize

  • start over

Robust, safe and durable

The inöuqa units are made from expanded polypropylene (EPP), a material with many advantages:

  • Non toxic and free from harmful substances
  • Resistant to fire, water and stains
  • Shock absorbing with excellent shape memory
  • Durable and environmentally friendly
  • Suitable for all ages and stages of development

Our shop

inöuqa is best told by you, little and big builders alike.

What you say about it...

Leave us a comment 🌟
  • Finally, a toy that develops children's imagination and keeps them entertained for hours. Lightweight and super sturdy units, despite the amount of playtime (...)

    Sandra

  • What a great idea! An original gift that all our grandchildren shared with enthusiasm and creativity.

    Christophe

  • I love this concept, it's a brilliant and original idea. My daughter has so much fun with it and develops her creativity and imagination.

    Charlène

  • This toy concept is great and it has become a must-have for our grandchildren, who enjoy inventing and building just as much as they enjoy bursting into laughter every time.

    Caroline

  • Super concept that was unanimously approved by our children and their cousins! They love building, rebuilding, and imagining stories! Sturdy and easy to store, parents have approved it!

    Alexane

  • I recommend this toy which allows young children to develop their imagination.

    Jean-François

 

We have the answers...

Question Corner

What exactly is inöuqa?

inöuqa are giant and ultra-light magnetic units that assemble thanks to integrated magnets.

Children build life-sized constructions in and around which they can play. Cabins, rockets, castles, tunnels... the possibilities are almost endless, just like their imagination.

Unlike small building toys, inöuqa is experienced on a child’s scale: they will be able to invent their own universes, stories, and characters.

Time to play!

From what age?

inöuqa is recommended for children aged 0 to 10 years, ideally starting from when they can move. Perfectly compliant with standards, it has no contraindications for those under 3 years old.

The little ones can manipulate and assemble on their own thanks to the lightness of the units and quickly understand how it works due to the super intuitive connection.

This evolving game will grow with them: babies enjoy the tactile and textural interest; at 3 years they connect the units together and create paths or small constructions; at 6 years they build medium and complex structures; at 10 years, the buildings become architectural challenges.

And the more units available, the more impressive the creations will be!

Is there an age limit for building huts and rockets? A large number of parents and adults join in the fun, believe us! Who's next?

How does it assemble?

This is where the magic happens: the units have integrated magnets that automatically attract each other (and never repel!) when brought close together.

The small white connectors are practical visual markers for children who instinctively understand that these locations are strategic.

No Velcro, no screws, no intermediate parts that get lost or break. A 3-year-old can understand, assemble, and build independently from the very first minutes.

Is it solid?

Yes, my captain!

The material chosen to manufacture the units is highly strong and robust. Long used in the automotive industry (bumpers, doors…), construction (insulation, heat pumps…), logistics (transport boxes…) or even leisure (helmets, cargo bikes…), for these unique technical characteristics and, in particular, its shock resistance and durability, these advantages are well established.

Ultra-light yet incredibly sturdy! However, they are not unbreakable (like all toys on the market), so you should still avoid putting your units through too much stress or deliberately choosing to degrade them (be sure to follow the good practice sheet included in your set). It would be a shame, in our opinion, to deprive yourself of certain parts.

Is it really made in France?

No trickery, it’s true! inöuqa is designed, manufactured, and assembled in France, and we are quite proud of it.

The design took place between Fontainebleau and Annecy; our units come from a factory near Grenoble; our white connectors are injected next to Annecy; our toy is finally assembled, packaged, and shipped in a company that employs people with disabilities not far from Roissy.

We have made the choice of short circuits, craftsmanship, and responsibility, even if it costs a bit more, that’s true. Because a sustainable toy for our children deserves committed manufacturing.

Discover our commitments...